Hevert Is Elected Top Brand 2015

A leading brand is always connected to values: Hevert has been elected Top Brand 2015 in the category “Umbrella Brand”. A panel of market specialists based their choice on the “strong values” of the family-run pharmaceutical company from Nussbaum.

Based on the sales and development figures from 2015 by IMS Health, the panel of five experts under the leadership of the well-known brand expert Malte W. Wilkes has determined the top brands of 2015 by applying criteria which the panel considered most important. Awarded were the brands that were able to convince the panel of the brand’s overall quality. In addition to Wilkes, the panel consists of the experienced pharmacists Dr. Werner Gajewski, Georg Kuchler, Patrick Marx and Christian Schmidt. Experience in industry, consulting, and association work make them specialists in the market.

“In times when sub-brands are bought and sold, an umbrella brand of a company seems almost lost. Now more than ever, though, umbrella brands with clear values have a lot of potential”, says Malte W. Wilkes, jury chairman and honorary president of the Federal Association of German Management Consultants (Bundesverband Deutscher Unternehmensberater). “The best brands also represent and sell immaterial values.”

Working on and maintaining clearly defined company values is how you become a top brand: Hevert focuses on natural, homeopathic, and herbal medicines as well as vitamin preparations. The family business sees doctors, pharmacists, and naturopaths not as means to an end but as partners. Sustainability is the heart of Hevert’sphilosophy. This stance is demonstrated with vigor, consistency and friendliness. The panel sees how a medium-sized company with a consistent value management thrives. According to the experts, only those who are not able to recognize true value, think of important things as unimportant and of unimportant things as important.

The German service provider and consultant for the pharmaceutical industry “Apotheken Management-Institut” and the trade journal “Die erfolgreiche Apotheke” honor the top brands in the pharmacy sector 2015 in the supplement “Der Markenkompass”.

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