Hevert Is Elected Top Brand 2015

A brand is always connected to values: Hevert has been elected Top Brand 2015 in the category “Umbrella Brand”. The jury based their choice on the “strong values” that the family-run pharmaceutical company from Nussbaum stands for.

“In times when sub-brands are bought and sold, an umbrella brand of a company seems almost lost. Now more than ever, though, umbrella brands with clear values have a lot of potential”, says Malte W. Wilkes, jury chairman and honorary president of the Federal Association of German Management Consultants (Bundesverband Deutscher Unternehmensberater). “The best brands also represent and sell immaterial values.”

Working on values is how you become a top brand: Hevert focusses on natural, homeopathic, and herbal medicines as well as vitamin preparations. The family business sees doctors, pharmacists, and naturopaths not as means to an end but as partners. Sustainability is the heart of our company’s philosophy. This stance is demonstrated with vigor, consistency and friendliness. The jury sees how a medium-sized company with a consistent value management thrives. According to the experts, only those who are not able to recognize true value, think of important things as unimportant and of unimportant things as important.

The German service provider and consultant for the pharmaceutical industry “Apotheken Management-Institut” and the trade journal “Die erfolgreiche Apotheke” honor the top brands in the pharmacy sector 2015 in the supplement “Der Markenkompass”.

Based on the sales and development figures 2015 by IMS Health, the jury of five under the leadership of the well-known brand expert Malte W. Wilkes has determined the top brands 2015 by applying criteria which the jury considered most important. Awarded were the brands that were able to convince the jury in terms of quality. In addition to Wilkes, the jury consists of the experienced pharmacists Dr. Werner Gajewski, Georg Kuchler, Patrick Marx and Christian Schmidt. Experience in industry and consulting as well as association work make them specialist in the market.

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